1. 2000 Miles in THIS

    February 27, 2010 by Sam

    The shape of things to come…

    Keep up to date with the ‘One Percenters’ adventure – HERE


  2. Elmer Fudd vs Lucky Luke

    February 26, 2010 by Sam

    This is an incredible home made jacket mixing two great fabrics and ideas, found in a small Tokyo basement store full of interesting articles…

    Take a closer look on our Flickr Page – CLICK HERE


  3. First Look | Three by One | Stockholm

    February 25, 2010 by Sam

    edwin_three_by_one_stockholm_1


  4. I Love Lamp

    by Sam

    A good friend of ours put together this lamp made entirely of old photo slides…

    The post title says it all!


  5. Stockholm Sunshine

    February 24, 2010 by Sam

    stockholm_sunshine_edwin

    We arrived in Stockholm earlier today for the “Three by One” Store opening tonight.

    First flavours of Sweden : Sunshine, -4c , Hot Dogs…


  6. Vintage Collection | Suspender Pant

    by Sam

    To express the feeling of old fabric, we developed an uneven thread, which was produced under non-computer oriented production in the past. We made this to produce thick and thin parts on one twisted thread. This thread is then used for warp and weft in our vintage collection.

    For that feeling of old fabric, we used the “shuttle-weaving machine” to produce 13 oz Japanese Selvage Denim. You will notice the white/red Selvage when they are rolled up. We’ve named it 日の丸 Selvage (Hinomaru Selvage) and it features the same colour combination as the Japanese National Flag.

    The wash is made to look like the denim is worn out with uneven colours across the denim including the extension & contortion of around the waist that a Vintage denim provides. The denim is carefully worked by skilled craftsmen to get the desired results…


  7. Two Years Old

    February 22, 2010 by Sam

    2 Years Old – Edwin ED-47

    Take a look at a load more in our Flickr Group – CLICK HERE


  8. Above Zero

    by Sam

    The temperature is slowly starting to rise here in Basel, can’t wait for the summer!


  9. CPH

    February 18, 2010 by Sam

    Here are a couple of pics from our recent trip to Copenhagen and Moshroom, a new boutique trade fair organised by the kind folk at WOOD WOOD.

    If you know Pierre you will know his love of Burger King runs deep! He was happy that Denmark could provide what France still lacks…

    moshroom_edwin_copenhagen_2


  10. Chevreuse

    February 17, 2010 by Sam

    use_journey_youtube_edwin

    Usé remind us of warmer climes this week with their latest tour of the countryside.

    Watch the Video HERE


  11. Medium Format

    February 16, 2010 by Sam

    Familiar Faces in the Edwin Office…

    Head over to Machine17 to see some more of the same…


  12. Tinker Tailor Ltd

    February 15, 2010 by Sam

    The Tinker Tailor Project has been up and running for a couple of weeks, and by now you will be able to see exactly what is going on.

    In the pursuit of the perfect denim wash we are embarking on a project spanning 12 months that will see modern day Tinkers live and breathe in their Edwin’s.

    The community in now alive and online, go and visit this poetic mess and follow the lives of this random cross section of our community living in their jeans…

    We are very excited to see how this will evolves through the year, finishing with exhibitions of the participants denim in Paris, London and Berlin…

    Keep an eye on the site HERE


  13. Three by One

    February 14, 2010 by Sam

    Representing EDWIN in Sweden, the Three By One store in Stockholm is nearly ready to open it’s doors…

    On Wednesday 24th February they will be celebrating the opening with an exclusive performance by Bad Hands.

    Hope you can make it.


  14. Morning Sun

    by Sam

    Over the weekend Robbie Williams was spotted performing on UK Television sporting a pair of Edwin’s…

    You can take a closer look HERE


  15. View2 Magazine

    February 13, 2010 by Sam

    We Love View2 Magazine. Laura Keller, the Editor, included a few pictures we had taken for the latest issue, featuring some key members of the Edwin team in both Japan and Europe.


  16. Enjoy, Light, Fly…

    February 11, 2010 by Sam

    Shot in the Paris showroom, Paul Hackmann took these great photos featuring The Mittens

    They will be used for a series of Edwin Postcards later in the year.

    Check out our Flickr Group for more of the same.


  17. Union Special

    February 9, 2010 by Sam

    East London Adjustment
    We visited Rudy at ‘Son Of a Stag’ on Dray Walk in East London as I needed to take a few cm’s off my new ED71’s in Japanese Red Listed Selvage.
    He kindly obliged and performed a swift operation using his much sought after union machines. That is what I call good customer service.
    For anyone needing amendments, I strongly recommend paying him a visit.
    Happy Days!

    We visited Rudy at ‘Son Of a Stag‘ on Dray Walk in East London earlier in the week as I needed to take a few cm’s off my new ED71’s in Japanese Red Listed Selvage.

    He kindly obliged and performed a swift operation using his much sought after union machines. That is what I call good customer service.

    For anyone needing amendments, I strongly recommend paying him a visit.

    Happy Days!


  18. Breakfast

    by Sam

    Whilst in London we ate some breakfast at this place called The Breakfast Club.

    I really like the décor here, I mean, its really ‘sourced’ reclaimed junk, but really well done I think. I felt very relaxed munching on a ‘full monty’ which I could not even finish….damn that thing is like a continent!

    And next to a ‘KING’ 12” (below)… Made me feel quite strange, like I had actually accidentally fallen through a worm hole in time…

    I almost ordered a ‘coke float’ before thinking about taking my date to see the premier of footloose

    Maybe it was the hangover!


  19. Offcuts

    February 8, 2010 by Sam

    (via Son of a Stag)


  20. Sane Communications: New Office

    by Sam

    We visited the kind fellows at Sane Communications, who have recently (the day prior) moved to a wonderful new location in East London.

    Steve, Su and Ben, we wish you much happiness in your new found home and good luck with the installation of it all!

    Many years ago, the sewers used to be open in this part of London and the Police would refuse to police. I visited their bathroom and can confirm that this is no longer the case. Thank goodness for small luxuries…


  21. Trav·el·ling

    February 7, 2010 by Sam

    On my recent visit to Manchester, I stayed in wonderful hotel, a stones throw away from the EDWIN showroom.


  22. W-Craft

    February 4, 2010 by Sam

    A bit more about the upcoming W-Craft Denim…

    The woven back pocket label features a ‘Ichimatsu Monyou’ or ‘check’ and is a very familiar image from Japanese history. (The colour combination white/red/blue is unified with selvage)

    The buttons and rivets are simple and clean. The edge of button represents the decorative thumbtack which was used for the gates of Japanese castles and temples.

    The Japanese find beauty in imperfection. Using this philosophy the leather label was created. Deep blue, blurred and uneven.

    The pocket bag stamp takes it’s inspiration from a passport and travelling in general. It reads: ‘Immigration – Departed – Made in Japan – 1947′


  23. The One Jean

    February 3, 2010 by Sam

    Back in 2009 we featured an interview in ED Zine – Issue 1 with Mark Westmoreland who kindly made us pair of jeans.

    The One denim jean was created over a year ago – the end product of a prototype that took Westmoreland four years to produce, in conjunction with the Shiotoni brothers of Japan.

    The US cotton used to produce the One jean is dyed and woven near Hiroshima at a family run mill. A combination of vintage features from Levi’s, Lee, Boss of the Road, Stronghold and Wrangler; an exclusive 100 pairs of ‘One’ jeans will only be available from five retailers worldwide.

    A labour of love, his own creation, made with his own fair hands.

    (via Oki-ni/Denim Geek)


  24. Spring/Summer 2010

    February 2, 2010 by Sam

    The Spring/Summer Collection will start to arrive in stores across Europe this month, so sit back, think of warmer times and take a look at our latest lookbook.

    To make life easier you can browse the Lookbook on Facebook, Flickr or simply download the PDF.


  25. 01.02.2010 : 10.15 a.m

    February 1, 2010 by Sam

    01.02.2010 : 10.15 a.m - Manchester Showroom. The weekend is not over….