
Just back from “Under Le Louvre” in Paris…

Category: BlogTags: louvre, Paris, under le louvre | Comments Off

Edwin and Folk have been friends for a while now and in a sense of good old fashioned idea sharing we have joined forces, and this is what we came up with…
Available Spring/Summer 2010.
Category: BlogTags: Edwin, Folk, Shoe, SS10 | Comments (0)

Sponsored by Edwin, HOPPED-UP is the book for all friends of analog photography, analog technology and analog music. A piece of rock ‘n’ roll born and bred! – European Hot Rod Culture.
Get your copy – HERE
Category: BlogTags: analog, Book, Hopped-Up, Hot Rod, sponsor | Comments (0)

It’s finally here, Issue one of ‘ED’ Zine is now complete and ready for the launch at Bread & Butter next week…
Each issue will be ‘art directed’ by a guest. The first issue of ‘ED’ zine, has been art directed by ‘Benjamin J Robinson, aka Machine17’, a contributing artist and photographer for EDWIN.
‘ED’ Zine will be available at each EDWIN European stockist, and delivered with product deliveries.
But if you can’t wait that long you can download the PDF – HERE

Category: BlogTags: 1, Benjamin J Robinson, Berlin, Bread, Butter, Ed, Ed Zine, Issue, Machine17, One, Zine | Comments (0)
Edwin Europe AG
Sternengasse 21
4051 Basel
Switzerland
Customer Service
Phone: +41 61 485 99 66
Mail: office@edwin-europe.com
Marketing/PR
Contact: Pierre Boiselle
Mail: communicate@edwin-europe.com
Agents
Worldwide Contacts – Download PDF
Category: ContactTags: Address, Basel, Contact | Comments (0)
Red Listed Selvage 14 oz
Premium Japanese Denim – EXCLUSIVE development for EDWIN.
100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast
Rainbow Listed Selvage 13,7 oz
Premium Japanese Exclusive Edwin Denim with famous rainbow listing used in Edwin since the 1960’s.
100% cotton 3/1 right hand weave / ring-ring spun / indigo / grey blue cast.
Double listed Selvage 13 oz
Premium European Denim.
100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.
Zen Grey Listed Selvage 11,25 oz
Premium European Denim with Grey listed selvage.
100% cotton 3/1 right hand weave / ring-ring spun / sulphur dye / blue grey cast.
Granite Denim 13,5 oz
Premium Japanese Denim exclusively developed for Edwin.
3/1 Right Hand Weave / Brown weft ring-ring spun / indigo / red blue cast
Dark Blue Denim 12 oz
Premium European Denim.
100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.
Quartz Blue Denim 11,25 oz
Premium European Denim.
100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.
Onyx Black Denim 13 oz
Premium European Denim.
100% cotton 3/1 right hand weave / ring-ring spun / sulphur dye / red blue cast.
Last Blue Stretch Denim 11.5 oz
Premium European Denim.
98 % cotton 2% EA / 3/1 Right hand weave / ring-core spun / indigo / red blue cast.
Zen Blue Stretch Denim 11.5 oz
Premium European Denim developed for Edwin.
98% cotton 2% EA / 3/1 right hand weave / ring core spun / sulphur dye / blue grey cast.
Peached Stretch Sateen 9oz
Premium European Stretch Comfort fabric.
98% Cotton 2% EA / ring core spun / reactive dye.
Nomad Twill 10.25 oz
100% cotton / 3/1 right hand weave / folded / reactive dye.
Premium European Twill.
Category: About, DenimComments Off
Biker Repair Wash: Heavy Used, black ‘dirty’ finish with hand repair on inside calf and back bottom pocket.
Bleacher Wash: Removal of colour effect giving the denim a light effect with light wear patterns offering a cleaner smoother look.
Duster Used Wash: Light wash and hand applied abrasions, offering a natural wear patterns.
Greaser Wash: Lightly coated (dipped) denim fixing the natural colour, offering a longevity in retention of rich colour. Clean modern aesthetic.
Hobo Wash: Heavy used with hand repaired knee detail, and a replaced back pocket, offering a wear pattern and ‘home’ repair aesthetic. This wash gives a ‘travelled in’ look.
Lumber Used Wash: Dark used wash, with subtle wear patterns and light scraping.
Nomad Wash: Heavy vintage wash designed to highlight the character of the denim fabric, with heavy wear patterns, like your favourite vintage denim piece which your simply can not be without.
Oiler Wash: Natural look offering a vintage feel. Based on Oil field worker pants from the mid 70’s. Natural wear patterns with subtle abrasion.
Rigger Wash: Light scraping and natural knee wear patterns. This wash is designed to emulate a pant worn in for 3 months from unwashed.
Storm Wash: Bleached and heavily washed with heavy contrast details and abrasions.
Tar Wash: Only available in Onyx black denim, taking the colour back to a subtle grey/black, with a mid used feel as though a black denim had been worn for around two years.
Category: About, DenimComments Off
Indigo: Is the colour used to dye denim, it is taken traditionally from the Idigofera tinctoria plant. Since 1911 a synthesized version has also been available.
Dying Process: The cotton is dyed via a “living” fermentation Process, Which reduces the Indigo from Blue to Yellow.
Once in this state the cotton is Worked or dipped into the vat of liquid. When exposed to air it is a bright Green coulor which over time develops into a rich indigo Blue.

Selvage (or Selvedge): Is the white woven edge on both edges of the fabric width which prevents unraveling. This traditionally would mean that a old 29 inch shuttle loom was used. These days this can also be replicated by modern looms but the quality is not close to the original style.
Listing: Is the coloured thread running through the Selvage band that was used to identify the denim to each company.
Edwin has it’s own Rainbow listing which comprises of three colours (orange, yellow, turquoise.)
Left Hand Twill: Notably the twill line starting at the top left of the fabric falling to the bottom Right. Also has a softer hand feel than right hand after wash.
Right Hand Twill: Traditionally used denim woven with a diagonal twill line which rises from left to right. (Starting at the top Right of the fabric and falls to the bottom Left of the fabric.
Leg Twist: Is the natural adjustment of the fabric which will follow the direction of weaving due to the shrinkage. Associated with Vintage denims
Skewing: Introduced in the 1970’s Skewing is the process invented to prevent the “LEG TWIST.”

Sanforization: Introduced in early 1900 it is the process which shrinks and stretches the fabric in length and width, Which stabilizes the fabric before it is then cut.
Singeing: Is the process of burning away the hairy surface of denim .
Anti-Fit: is a way of cutting the rise of the jean in a straight line (as opposed to curved)which gives the Anti-Fit jean its recognisable ‘top block’ (the section of the jean that goes from the waist to the crotch). It came about as a result of trying to reshape the Overall and cutting them down to a pair of jeans. Overalls are not cut to follow the body but rather to ‘hang’ on it, and so the Anti-Fit cut that doesn’t follow your body shape. Benefits of anti-fit are Greater comfort, and less wear on the seat.
Category: About, DenimComments (0)

Fresh back from Brittany, France on location for our Spring/Summer Photo Shoot…
More coming soon…

Category: BlogTags: Brittany, BZH, Edwin, France, Photo, Shoot, SS10 | Comments (0)
Category: LookbooksTags: 2009, Fall, Lookbook, Winter | Comments (0)
Category: LookbooksTags: 2009, Lookbook, Spring, Summer | Comments (0)
Category: LookbooksTags: 2008, Fall, Lookbook, Winter | Comments (0)
Category: LookbooksTags: 2008, Lookbook, Spring, Summer | Comments (0)

“A road trip where people have been found and interviewed.” Taking in 20,000 miles across the US, a new film will be up every three days…
Keep track of them all HERE
Source: Machine17
Category: BlogComments (0)
Selectism - Daily Men’s Fashion, Footwear, Lifestyle, and Design Culture Magazine – selectism.com
Highsnobiety – Sneakers, Streetwear, Fashion, Art, and Toys – highsnobiety.com
Superfuture – Travel, Shopping, News, Forum – superfuture.com
Monocle – international affairs, business, culture and design – monocle.com
Repeat to Fade – Denim Enthusiasts – repeattofade.blogspot.com
Arkitip - Los Angeles art magazine – arkitip.com
FUSShop – Online Store - FUSShop.co.uk
Denim Archive – A Photographic Collective of Denim Brands – denimarchive.com
Cotton Craft – Swiss Denim Blog – cottoncraft.blogspot.com
Denim News – All Things Denim – denimnews.blogspot.com
Signature De Nîmes – Value Tradition & Embrace Progression – signaturedenimes.blogspot.com
Redingote - Showcase for fashion designers and brands around the globe – redingote.fr
Highsnobette – Womens Streetwear, Fashion, Accessories – highsnobette.com
SLAMXHYPE - Your Place For Street Culture News – slamxhype.com
Barrie Bloor – Bikes, Fashion, Lifestyle - barriebloor.co.uk
Hypebeast - Online Magazine for Fashion, Sneakers, & Culture – hypebeast.com
Apateur – A Photo a Day – apateur.blogspot.com
The Clones – Because Fashion is all about the Cloning Around – theclones.eu
TheSouthsider – Men’s Fashion / Random Stuff – dsouthsider.blogspot.com
BB Studio – Creative Strategist, Producer and Project Manager – bb-studio.co.uk
The Three Threads – Menswear & Womenswear, London – thethreethreads.com
EyeSore Bookstore – Art Based Books & Posters - eyesorebookstore.bigcartel.com
Guillotine – Lifestyle, Sneakers, Toys – glltn.com
Kristina Gisors - Contemporary Fashion Stylist - Paris, Nyc, Berlin – kristinagisors.com
Thomas St. Post Office – Manchester – thomasstpostoffice.com
BKRW - online magazine about street-culture, fashion and trends – bkrw.com
Black Lodges – Agency & Online Magazine – blacklodges.com
Machine17 – Drawing, photographs, black coffee, the usual – machine17.com
National Geographic – Inspiring People to Care About the Planet – nationalgeographic.com
Smoking Shutdown – Hot Rod Magazine – smokinshutdown.com
Denim Maniac – a total look at denim for the modern man – denimaniac.wordpress.com
Usé – Photography & Bikes – use-journey.com
Denim Geek – An obsessive jeans and denim blog – denimgeek.com
The Non Place - Stephen Mann is a stylist based in London UK – thenonplace.com
JJJJound – It’s a who’s who, what’s what type of livin’ – jrsrules.blogspot.com
Inventory Magazine – A curation of ideas in product, craft & culture - inventorymagazine.com
A Time to Get – For Everything in Between – atimetoget.com
A Continuous Lean – Good Looking Things, Well Designed Things - acontinuouslean.com
Indigo Fan – Denim, Leather and Vintage - indigofan.com
Jake Davis – Commercial, Music Video & Film Director - jakedavis.typepad.com
The Selvedge Yard – People, Places, Ideas, Heritage, Quality – theselvedgeyard.wordpress.com
Another – Notes on the beauty of cultures – anothersomething.org
Tenue de Nîmes – A Denim Inspired Boutique – journaldenimes.com
Cotton Duck – Showcasing denim and those other “Good Things” – cottonduck.net
Secret Forts – A collection of good things – secretforts.blogspot.com
The Sartorialist – People on the street – thesartorialist.blogspot.com
The Impossible Cool - The style is the man himself – theimpossiblecool.tumblr.com
FFFFOUND – Image bookmarking – ffffound.com
Category: FriendsTags: Links, sites, URL, web | Comments (0)