1. Under Le Louvre

    June 29, 2009 by Sam

    Just back from “Under Le Louvre” in Paris…


  2. Edwin x Folk

    June 25, 2009 by Sam

    Edwin x Folk

    Edwin and Folk have been friends for a while now and in a sense of good old fashioned idea sharing we have joined forces, and this is what we came up with…

    Available Spring/Summer 2010.


  3. Hopped Up

    June 23, 2009 by Sam

    Hopped Up

    Sponsored by Edwin, HOPPED-UP is the book for all friends of analog photography, analog technology and analog music. A piece of rock ‘n’ roll born and bred! – European Hot Rod Culture.

    Get your copy – HERE


  4. ‘ED’ Zine – Issue One

    June 22, 2009 by Sam

    Ed Zine

    It’s finally here, Issue one of ‘ED’ Zine is now complete and ready for the launch at Bread & Butter next week…

    Each issue will be ‘art directed’ by a guest. The first issue of ‘ED’ zine, has been art directed by ‘Benjamin J Robinson, aka Machine17’, a contributing artist and photographer for EDWIN.

    ‘ED’ Zine will be available at each EDWIN European stockist, and delivered with product deliveries.

    But if you can’t wait that long you can download the PDF – HERE

    Ed Zine


  5. Contact

    June 19, 2009 by Sam

    Edwin Europe AG
    Sternengasse 21
    4051 Basel
    Switzerland

    Customer Service
    Phone: +41 61 485 99 66
    Mail: office@edwin-europe.com

    Marketing/PR
    Contact: Pierre Boiselle
    Mail: communicate@edwin-europe.com

    Agents
    Worldwide Contacts – Download PDF


  6. Fabrics

    by Sam

    Red Listed Selvage 14 oz
    Premium Japanese Denim – EXCLUSIVE development for EDWIN.
    100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast

    Rainbow Listed Selvage 13,7 oz
    Premium Japanese Exclusive Edwin Denim with famous rainbow listing used in Edwin since the 1960’s.
    100% cotton 3/1 right hand weave / ring-ring spun / indigo / grey blue cast.

    Double listed Selvage 13 oz
    Premium European Denim.
    100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.

    Zen Grey Listed Selvage 11,25 oz
    Premium European Denim with Grey listed selvage.
    100% cotton 3/1 right hand weave / ring-ring spun / sulphur dye / blue grey cast.

    Granite Denim 13,5 oz
    Premium Japanese Denim exclusively developed for Edwin.
    3/1 Right Hand Weave / Brown weft ring-ring spun / indigo / red blue cast

    Dark Blue Denim 12 oz
    Premium European Denim.
    100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.

    Quartz Blue Denim 11,25 oz
    Premium European Denim.
    100% cotton 3/1 right hand weave / ring-ring spun / indigo / red blue cast.

    Onyx Black Denim 13 oz
    Premium European Denim.
    100% cotton 3/1 right hand weave / ring-ring spun / sulphur dye / red blue cast.

    Last Blue Stretch Denim 11.5 oz
    Premium European Denim.
    98 % cotton 2% EA / 3/1 Right hand weave / ring-core spun / indigo / red blue cast.

    Zen Blue Stretch Denim 11.5 oz
    Premium European Denim developed for Edwin.
    98% cotton 2% EA / 3/1 right hand weave / ring core spun / sulphur dye / blue grey cast.

    Peached Stretch Sateen 9oz
    Premium European Stretch Comfort fabric.
    98% Cotton 2% EA / ring core spun / reactive dye.

    Nomad Twill 10.25 oz
    100% cotton / 3/1 right hand weave / folded / reactive dye.
    Premium European Twill.


  7. Washes

    by Sam

    Biker Repair Wash: Heavy Used, black ‘dirty’ finish with hand repair on inside calf and back bottom pocket.

    Bleacher Wash: Removal of colour effect giving the denim a light effect with light wear patterns offering a cleaner smoother look.

    Duster Used Wash: Light wash and hand applied abrasions, offering a natural wear patterns.

    Greaser Wash: Lightly coated (dipped) denim fixing the natural colour, offering a longevity in retention of rich colour. Clean modern aesthetic.

    Hobo Wash: Heavy used with hand repaired knee detail, and a replaced back pocket, offering a wear pattern and ‘home’ repair aesthetic. This wash gives a ‘travelled in’ look.

    Lumber Used Wash: Dark used wash, with subtle wear patterns and light scraping.

    Nomad Wash: Heavy vintage wash designed to highlight the character of the denim fabric, with heavy wear patterns, like your favourite vintage denim piece which your simply can not be without.

    Oiler Wash: Natural look offering a vintage feel. Based on Oil field worker pants from the mid 70’s. Natural wear patterns with subtle abrasion.

    Rigger Wash: Light scraping and natural knee wear patterns. This wash is designed to emulate a pant worn in for 3 months from unwashed.

    Storm Wash: Bleached and heavily washed with heavy contrast details and abrasions.

    Tar Wash: Only available in Onyx black denim, taking the colour back to a subtle grey/black, with a mid used feel as though a black denim had been worn for around two years.


  8. Denim Glossary

    June 16, 2009 by Sam

    Indigo: Is the colour used to dye denim, it is taken traditionally from the Idigofera tinctoria plant. Since 1911 a synthesized version has also been available.

    Dying Process: The cotton is dyed via a “living” fermentation Process, Which reduces the Indigo from Blue to Yellow.

    Once in this state the cotton is Worked or dipped into the vat of liquid. When exposed to air it is a bright Green coulor which over time develops into a rich indigo Blue.

    Dying Process

    Selvage (or Selvedge): Is the white woven edge on both edges of the fabric width which prevents unraveling. This traditionally would mean that a old 29 inch shuttle loom was used. These days this can also be replicated by modern looms but the quality is not close to the original style.

    Listing: Is the coloured thread running through the Selvage band that was used to identify the denim to each company.

    Edwin has it’s own Rainbow listing which comprises of three colours  (orange, yellow, turquoise.)

    Left Hand Twill: Notably the twill line starting at the top left of the fabric  falling to the bottom Right. Also has a softer hand feel than right hand after wash.

    Right Hand Twill: Traditionally used denim woven with a diagonal twill line which rises from left to right. (Starting at the top Right of the fabric and falls to the bottom Left of the fabric.

    Leg Twist: Is the natural adjustment of the fabric which will follow the direction of weaving due to the shrinkage. Associated with Vintage denims

    Skewing: Introduced in the 1970’s Skewing is the process invented to prevent the “LEG TWIST.”

    Dying Process

    Sanforization: Introduced in early 1900 it is the process which shrinks and stretches the fabric in length and width, Which stabilizes the fabric before it is then cut.

    Singeing: Is the process of burning away the hairy surface of denim .

    Anti-Fit: is a way of cutting the rise of the jean in a straight line (as opposed to curved)which gives the Anti-Fit jean its recognisable ‘top block’ (the section of the jean that goes from the waist to the crotch). It came about as a result of trying to reshape the Overall and cutting them down to a pair of jeans. Overalls are not cut to follow the body but rather to ‘hang’ on it, and so the Anti-Fit cut that doesn’t follow your body shape. Benefits of anti-fit are Greater comfort, and less wear on the seat.


  9. SS10 Photo Shoot in BZH

    June 10, 2009 by Sam

    SS10 Photo Shoot

    Fresh back from Brittany, France on location for our Spring/Summer Photo Shoot…

    More coming soon…

    SS10 Photo Shoot


  10. Fall/Winter 2009

    June 8, 2009 by Sam

    F/W 2009

    Download


  11. Spring/Summer 2009

    by Sam

    S/S 2009

    Download


  12. Fall/Winter 2008

    by Sam

    F/W 2008

    Download


  13. Spring/Summer 2008

    by Sam

    S/S 2008

    Download


  14. David Lynch – Interview Project

    June 3, 2009 by Sam

    David Lynch - Interview Project

    “A road trip where people have been found and interviewed.” Taking in 20,000 miles across the US, a new film will be up every three days…

    Keep track of them all HERE

    Source: Machine17


  15. Friends

    June 2, 2009 by Sam

    Selectism - Daily Men’s Fashion, Footwear, Lifestyle, and Design Culture Magazine – selectism.com

    Highsnobiety – Sneakers, Streetwear, Fashion, Art, and Toys – highsnobiety.com

    Superfuture – Travel, Shopping, News, Forum – superfuture.com

    Monocle – international affairs, business, culture and design – monocle.com

    Repeat to Fade – Denim Enthusiasts – repeattofade.blogspot.com

    Arkitip - Los Angeles art magazine – arkitip.com

    FUSShop – Online Store - FUSShop.co.uk

    Denim Archive – A Photographic Collective of Denim Brands – denimarchive.com

    Cotton Craft – Swiss Denim Blog – cottoncraft.blogspot.com

    Denim News – All Things Denim – denimnews.blogspot.com

    Signature De Nîmes – Value Tradition & Embrace Progression – signaturedenimes.blogspot.com

    Redingote - Showcase for fashion designers and brands around the globe – redingote.fr

    Highsnobette – Womens Streetwear, Fashion, Accessories – highsnobette.com

    SLAMXHYPE - Your Place For Street Culture News – slamxhype.com

    Barrie Bloor – Bikes, Fashion, Lifestyle - barriebloor.co.uk

    Hypebeast - Online Magazine for Fashion, Sneakers, & Culture – hypebeast.com

    Apateur – A Photo a Day – apateur.blogspot.com

    The Clones – Because Fashion is all about the Cloning Around – theclones.eu

    TheSouthsider – Men’s Fashion / Random Stuff – dsouthsider.blogspot.com

    BB Studio – Creative Strategist, Producer and Project Manager – bb-studio.co.uk

    The Three Threads – Menswear & Womenswear, London – thethreethreads.com

    EyeSore Bookstore – Art Based Books & Posters - eyesorebookstore.bigcartel.com

    Guillotine – Lifestyle, Sneakers, Toys – glltn.com

    Kristina Gisors - Contemporary Fashion Stylist - Paris, Nyc, Berlin – kristinagisors.com

    Thomas St. Post Office – Manchester – thomasstpostoffice.com

    BKRW - online magazine about street-culture, fashion and trends – bkrw.com

    Black Lodges – Agency & Online Magazine – blacklodges.com

    Machine17 – Drawing, photographs, black coffee, the usual – machine17.com

    National Geographic – Inspiring People to Care About the Planet – nationalgeographic.com

    Smoking Shutdown – Hot Rod Magazine – smokinshutdown.com

    Denim Maniac – a total look at denim for the modern man – denimaniac.wordpress.com

    Usé – Photography & Bikes – use-journey.com

    Denim Geek – An obsessive jeans and denim blog – denimgeek.com

    The Non Place - Stephen Mann is a stylist based in London UK – thenonplace.com

    JJJJound – It’s a who’s who, what’s what type of livin’ – jrsrules.blogspot.com

    Inventory Magazine – A curation of ideas in product, craft & culture - inventorymagazine.com

    A Time to Get – For Everything in Between – atimetoget.com

    A Continuous Lean – Good Looking Things, Well Designed Things - acontinuouslean.com

    Indigo Fan – Denim, Leather and Vintage - indigofan.com

    Jake Davis – Commercial, Music Video & Film Director - jakedavis.typepad.com

    The Selvedge Yard – People, Places, Ideas, Heritage, Quality – theselvedgeyard.wordpress.com

    Another – Notes on the beauty of cultures – anothersomething.org

    Tenue de Nîmes – A Denim Inspired Boutique – journaldenimes.com

    Cotton Duck – Showcasing denim and those other “Good Things” – cottonduck.net

    Secret Forts – A collection of good things – secretforts.blogspot.com

    The Sartorialist – People on the street – thesartorialist.blogspot.com

    The Impossible Cool - The style is the man himself – theimpossiblecool.tumblr.com

    FFFFOUND – Image bookmarking – ffffound.com